Based On Your Answers,

The Beginner BUILD Program,

Will best help you:

Develop Lean Muscle

While Minimizing Fat Gain


Join The Beginner Build Program Today for $69!

Lifetime access to the entire program

Here's what you get immediately after joining the Beginner BUILD Program:

Beginner BUILD

This program is optimized for beginner lifters (see faq definition) that have low amounts of body fat and want to gain size.  But, that’s the thing, it’s not just… size that you want: it’s muscle.  It’s about get yourself to a point where you’re lean, chiseled, and have a well yet, not too overly developed physique. Something I call the “Objectively Attractive Physique.”

Let’s talk about the work though:  “How hard is it going to be building that muscle?”

Firstly, there will be work. There is always work, but…  when you go about doing that work in a scientifically efficient manner, then either one of two things ( or both) is going to happen:

  1.  the rate at which you see results will increase, and;
  2.  (best one) you’ll do less work.

How is that even possible?

It’s possible because when you use a process which is already proven to work, then you can know that you’re maximizing your efforts and working as efficiently as possible.


If you like my science-based youtube videos, you’ll probably like these even more.

Because just like my YouTube videos, for each exercise within your program, I show you (with the help of my fancy graphics that I know you all love):

  • why that exercise is used in the first place (i.e. the specific muscles that are being targeted and why it’s important to target it in the first place)
  • step-by-step instructions on how to perform each exercise with proper form in order to avoid injury and ensure you’re targeting the right muscles
  • how to tweak it based on the literature to maximize it’s effectiveness – e.g. “using an overhand mid-width grip on the lat pulldown to maximize activation of the lats muscle (Lusk et al. 2010)”

Basically: everything you need to know to ensure you’re maximizing every rep, set, and workout you do.

And each video is made intentionally short, content-rich, and with zero fluff for one reason: maximum replay value.

These are real tutorial videos, made how they should be. 

There’s a tutorial for every exercise in your program, as well as one for every additional accompanying routine/protocol. 


Along with the various nutrition chapters that show you exactly how to approach your nutrition to maximize growth, you’ll also receive the BWS nutrition software made specifically to optimize your lean bulk nutrition.

Developed and customized just for my students, this software is hands down one of the biggest factors that’s helped them put on lean muscle while minimizing fat gain. I personally use it as well since it gives you a huge edge by enabling you to optimize your nutrition based on your specific goal.

It’s easy to use and comes with it’s own set of tutorial videos.

What’s so special about it?

Simply put: it uses an evidence-based algorithm that enables you to know with pinpoint accuracy the amount of calories, protein, carbs, and fat you need to eat at in order to consistently hit your lean bulk goals. It basically just takes all the guess work out of your nutrition for you.

And the moment you start recording, it automatically plots your weight changes onto a visual graph, so you can ensure that you’re headed in the right direction and building muscle at the optimal rate. 


Ensuring that you feel the right muscles working during your exercises is vital when it comes to building muscle in the right places and making the most out of each rep in the gym – and the literature supports this idea. Which is why I dedicated a whole chapter on showing you how to do so. 

I’ll discuss via a step-by-step guide for each major muscle group (chest, back, arms, shoulders, and legs) how you can boost the activation of each muscle by enhancing your mind to muscle connection with them. 


This addresses any plateau situation you have or will ever encounter, how to diagnose them, and the 4 steps you’ll take to overcome it. So you can ensure you’re consistently progressing and getting stronger overtime.


BONUS 1: Sample Meal Plan

A sample day meal plan (as well as a vegetarian version) is included to help you see the kinds of foods you can be incorporating in your diet, and how to structure them throughout the day.

BONUS 2: Daily Mobility Routine

Included to help you stay healthy for the long term. A full routine is provided, with step-by-step visual tutorials provided for each exercise. This will be the key in ensuring that you stay injury free as you push to build muscle mass and strength overtime.

BONUS 3: Weekly Cheat-Sheets

Created such that you have a plan-of-attack and can visually see what needs to be done every week in order for you to reach your goal as quickly as possible. 

BONUS 4: Alcohol Guidelines

 Protocols for you to take in order to learn how you can still have the freedom of going out and enjoying drinks without it affecting your progress. 

ADDITIONAL ADD-ON: Exercise Substitution Guide

And in addition to the above bonus modules, you’ll ALSO get the “exercise substitution guide” – which provides you with exercise alternatives ranked from best to worst for every single exercise within your program. Such that if you plateau with any exercise OR are unable to perform an exercise for whatever reason, there will always be a suitable alternative for you to use in order to continue progressing and break through any plateaus. 



Live, in PDF form, and optimized for your mobile device, each PDF comes with your workout plan (including the warm-ups) and a visual + written tutorial for every exercise you’ll be performing—enabling you to know exactly how to get the most out of each and every exercise.


If you’re familiar with me, you know how much I love and value science.

I only ever give advice, when that advice is based on scientific data. The reason being; if you’re going to put all this effort into improving your physique, wouldn’t you want to know that you’re taking the optimal approach?

Such that each and every second you put into improving your physique is being maximized…

…such that you can reach your goal in the most effective, time-efficient way possible.

And not only that, but learn the why behind the approach. 

Which is why within the course, every single time you see a reference with a light blue box surrounding it, just push it and you’ll be redirected to the original research article for your viewing pleasure.



Immediately after signing up for the Beginner Build Program, you’ll get instant access to the private Facebook group. 

It’s a place where you can post your photos, get feedback on progress, and talk to me an my coaches! 

It’s a place only accessible to BUILD members where you can ask questions, get round-the-clock support, from me, my staff, and most importantly: meet other guys like yourself in the middle of transforming their body and life.

The questions...

The beginner and intermediate programs are designed specifically based on your training level.

The intermediate program requires you to have been CONSISTENTLY lifting on a STRUCTURED workout plan for AT LEAST the past year. If you do not meet this requirement, then it’s suggested that you start out with the beginner program.

The reason for this is because a beginner shouldn’t train like an intermediate does and an intermediate shouldn’t train like a beginner does. If a beginner were to train like an intermediate, they would quickly burnout and reach plateaus. If an intermediate were to train like a beginner, they would not see optimal results. Thus, the approaches in terms of training, progression, and nutrition are different within the beginner versus intermediate program and are optimized based on your training experience.

Also note that there will be a 5th course available in the near future that will act as the “transition program” for those who have finished my beginner program to then use.

The BUILD program is mainly focused on building lean muscle, whereas the SHRED program is mainly focused on leaning down. However, within the BUILD program, you will also receive a protocol to use in the event that you would like to focus on leaning down after you’ve put on size. And the same is true with the SHRED program – you’ll receive a protocol to use in the event that you’d like to add more size after you’ve leaned down. So essentially, both programs are included in each, but it’s the starting point that differs and is what determines which is best for you.

The program does come with a sample day meal plan (including a vegetarian one as well). However, as you’ll see, the program is designed to give you as much freedom as possible with your diet without hindering your progress.

Your nutrition software will tell you exactly the amount of calories, protein, carbs, and fat you need to eat at daily in order to achieve your goal. So by knowing this, you can still hit your goals while incorporating your favourite foods and without having to stick to a strict meal plan.

The nutrition section will also provide plenty of information and examples regarding optimal pre- and post- nutrition, how to time your meals throughout the day, and everything else you’ll need to know in order to optimize your diet towards your goal.  

It’s highly recommended that you have access to a gym in order to see the best results with this program. You will be using weights, benches, barbells, dumbbells, and a few machines/cables.

However, the program does also come with exercise alternatives ranked from best to worst for each exercise. So in the event that you use a home gym and only have access to basic equipment (barbell, dumbbell, and a bench), it’s easy to swap out exercises you’re unable to do due to lack of equipment.

The beginner program requires you to initially train 3 times per week, and then transitions into a 4 day per week training protocol (however you can stay with the 3x/week protocol if you’re unable to commit to 4x/week during the transition).

There are also additional routines that can be done on rest days or after your main workouts.

The program has no designated start/end time – this isn’t your typical “6” or “12” week program. After purchase, you have lifetime access to the course and everything that comes with it – it’s designed such that you have all the tools available and laid out for you such that you have years’ worth of training at your disposable.

But with that being said, you will see results quickly and you can expect to drastically change your physique within 12 weeks of consistently using the program.

In addition, there are strength goals listed within the program that you will constantly strive to reach and will signify that you’ve “graduated” from the course and are ready for what’s next.



I uphold a very strict, no-questions-asked, “Money Back if you’re not happy,” 100% money back guarantee. 

If there is ANY reason whatsoever you have ANY kind of problem with the program, send me an email in 30 days and I’ll give you a full refund.

If it doesn’t work for you. If you don’t like the videos. If you don’t like the way that it, or any aspect of the program looks… 

If you don’t like that I wear a backwards baseball hat in the training videos… Anything… If there’s ANY problem whatsoever, then just email me within 30 days and I’ll send you a full refund.

Build Lean & Dense Muscle

Join The Beginner Build Program Today for $69!

Lifetime access to the entire program

30 day money back guarantee