You followed rigid plans... only to fall off weeks later. Project 60 is built around flexible, science-based systems to create results that last.
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Burned out on quick-fix challenges
Endless cardio, complicated meal plans, no real support. In Project 60, you’ll follow a structured yet sustainable plan - with accountability built in.
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One-size-fits-all plans that don't match your life.
You deserve better than cookie-cutter advice. Project 60 adapts to your schedule, your fitness level, and your goals - so it finally sticks.
What makes the PROJECT 60 challenge different
Unlike other programs that demand extreme routines or leave you guessing after the challenge ends, the Project 60 challenge builds lasting habits through guided coaching, personalization, and the latest science.
We don’t just promise results – we help you sustain them for life.
Project 60 is designed to guide you step by step from Day 1 to long-term success. You’ll progress through 4 simple phases, each with a clear focus to build momentum, results and lasting habits.
establish baseline
Weeks 1-2
Start simple. Log your workouts, track your habits, and collect baseline data.
No perfection needed – just show up and get started.
Build Consistency
Weeks 3-4
Develop sustainable workout and nutrition habits with clear coaching guidance.
Focus on creating small daily wins.
Optimize Your Plan
Weeks 5-6
As you progress, your BWS+ plan adapts. Workouts adjust. Nutritional support sharpens.
You start seeing real momentum.
Accelerate & Sustain
Weeks 7-8
Build on your progress to confidently transition into long-term habits.
Push toward your best finish.
The entire journey fits your lifestyle. Your personal plan evolves with you, so you never feel behind or lost.
REAL PEOPLE, REAL RESULTS.
JUST LIKE YOU.
200,000+ members have transformed with BWS+. Here are just a few of their stories.
