Brian joined my Beginner Build Program feeling – Depressed, Miserable, Tired, and Overwhelmed.

Brian’s been skinny his entire life…

He was one of the skinniest guys in his year at school…

He felt like he had tried everything to bulk up…but, still no results!

He tried bodybuilding split routines, high volume routines, drop sets, supersets…Brian felt like he had tried everything out there…

…He tried weight gain shakes, high carb diets, testosterone boosters…you name it, Brian had tried it.

However, despite all this, he still stayed skinny…

Sometimes he would gain some weight, but he often found that he gained more fat than muscle…

This left him frustrated as HELL!

Before I carry on the story – does any of this sound familiar?

Have you tried everything with no reward for all your hard work?

Does all conventional advice leave you miserable, and exhausted, but no bigger and with no visible changes?

If so, I urge you to read on. Because Brian’s discovery could just help you.

Before making this discovery though, Brian felt like he was doing everything right!

He was following what all the fitness gurus had told him to do online…but he still didn’t have any results to show for it.

This left Brian feeling unhappy and fed up…

He almost gave up countless times…he honestly felt like he was stuck with his skinny body forever…

He felt like he was a “hard-gainer” and he didn’t have the genetics to build muscle…

This had an enormous negative impact on his life…

Brian felt embarrassed whenever he was in a gym…

He didn’t feel comfortable performing any exercises because he felt awkward…

He would often avoid his reflection and felt embarrassed whenever he took off his shirt…

It would feel him with anxiety whenever he got tagged in any Facebook photos…

Brian was at a crossroads…

He knew he needed to make a change…

But he felt like he had tried everything and was overwhelmed with how much nutrition and training info there was online, so he was so skeptical about anything he saw.

It got to a point where he had no idea how to tell who was right and who was wrong, or what worked and what didn’t work.

All he wanted was the truth.

One day, that’s exactly what he found.

He stumbled across my YouTube videos one night and was intrigued by my “science-based method”.

He had never heard of anything like it before, but as a medical student himself, it just made sense to him.

With science, he thought to himself, there’s no opinion involved. It’s simply the truth.

He knew deep down that this approach was different, and something that he could actually TRUST.

Brian then went to my website and purchased one of my programs…

Here’s what happened…

Here’s what Brian said about his transformation…

“On the left, I had gone through the toughest year of my life alone. Ethier’s workouts taught me how to be there for oneself when no one else was, and that gave me strength to give back to others.”

Brian built muscle and strength FASTER than he had done before…

His chest, shoulders, back and arms all grew significantly!

All of his lifts in the gym improved drastically as well!

He was no longer embarrassed and self-conscious when working out, and was instead PROUD and EXCITED to lift weights because of how much stronger he was.

What’s more, he did this without gaining a ton of body fat…in fact, he was just as lean as when he started the muscle building phase…

It’s the BEST he’s ever looked…

It’s not just the physical benefits either…

His confidence has soared…he’s the happiest he has ever been, he actually enjoys his training now…

He frequently gets compliments from people about his transformation…

In fact, he’s unrecognizable to some of his friends…they can’t believe his transformation!

Brian frequently gets questions about how he did it – and he simply refers them to the program (see below for his message!):

He now gets a lot more attention from women…

He no longer feels embarrassed like he did before when he takes off his shirt and feels like a brand-new person…

What’s more, he did this WITHOUT giving up his favorite foods, spending LESS time in the gym, and WITHOUT gaining a ton of excess fat…

Next, I want to share with you another cool story about one of our members, MICHAEL

It’s not always been easy for Michael…

He’s had a lot of struggles to get his physique to where it is today…

In fact, he’s struggled his whole life with being skinny…ever since school…

He hated being skinny when he was younger…

In fact, he used to feel so embarrassed about his skinny body…he’d where baggie clothes whenever he could…and wouldn’t feel comfortable taking his shirt off.

What’s more…people would often make nasty comments about his skinny frame…

This had a seriously negative impact on his life…

It wasn’t just the physical impact that got to him…it was the mental aspect, too.

He always felt like he wasn’t good enough…

He lacked assertiveness…

He didn’t feel confident around women…

He felt self-conscious even around his friends at social events…

But he felt like he tried everything to bulk up and add muscle to his small frame…

He had tried all the traditional training programs, bodybuilding split routines from the magazines, online and from “fitness influencers”.

He was putting in the work and spending hours at the gym, doing a ton of different exercises, and eating as much as he could.

But nothing seemed to work.

He felt like he didn’t have the genetics to build muscle.

He thought to himself…

“Am I going to be stuck like this for the rest of my life”

Whenever he did gain any weight from any of these methods, he would typically just gain body fat and barely any muscle mass and strength whatsoever…

It would eat him up inside because he thought he’d be skinny forever…

Whenever he was in the gym he would say to himself…

“Can I actually do this?
Is this a waste of time?”

Over time he became more and more skeptical of what was possible…

However, Michael knew he needed to make a change…

That’s when he stumbled across my YouTube videos.

He took note of my scientific approach…

Michael had never heard of that before…

It was certainly different…

He obsessively watched a ton of my videos…

He then went to my website and purchased my Beginner Build Program.

At first, he was extremely skeptical and doubted if he had made the right choice.

I don’t blame him.

Here’s what happened though…

He couldn’t believe the changes to his physique…

He built muscle faster than ever before…

His strength improved at a rate he had never experienced in his life…

His chest, shoulders, arms and back all grew FASTER than ever before.

What’s more, is he didn’t just transform his physique, he transformed his confidence, too.

He couldn’t believe just how much the change in his physique would improve him as a person, he had more confidence and was more self-assured, and people started to notice…

…he’d often get complimented on his transformation.

They also complimented him on his newfound confidence, too.

He noticed that he would get jealous glances from other guys as well…

He’s excited to continue making progress…

What’s more…he did this while only training 3 days per week and he could still eat his favorite foods like cookies, cake and pizza.

See, my methods include ENJOYING your favorite foods and training LESS than you probably are right now…

…yet will lead to a SIGNIFICANT improvement in your ability to gain muscle WITHOUT the excess fat!

So that you can FINALLY achieve the jaw-dropping results you’ve always wanted while reclaiming the attention and confidence you’ve been missing out on for so long…

…just like thousands of our members, who were once in a position that you were in, have successfully done with their programs:

But first, let me address something.

Right now, you’re probably very skeptical.

And you should be.

After all these failed attempts at fat loss you’ve gotten wiser over the years…haven’t you?

And let me tell you something right now –

This is not your fault.

The Dirty Little Secret You NEED To Know...

THE FITNESS INDUSTRY WANTS YOU TO FAIL!!

That’s right…

The sad truth is, the fitness industry does NOT want you to be successful.

I know it sounds crazy, but the thing is, most fat loss diets, supplements, programs are designed to do one thing…make money.

Think about it; how many diets, supplements and programs could they continue to sell if you actually got in great shape?

None, right?

So they’ve flooded the market with useless diets, powders, fad programs, supplements and other junk that does NOTHING but give you false hope that maybe, just maybe, this will be the one thing that works to help you achieve your goals.

There’s also a bunch of 6 and 12 week cookie cutter programs online…that just set people up for failure, and often people just regain all the fat they’ve lost after the 6-8 week period is up anyway because they can’t sustain what they were doing.

These 6 and 12 week programs are NOT long term solutions for people who want to lose the fat AND keep it off long term!

And when any of the above solutions don’t work, you feel like MORE of a failure, become MORE desperate, and buy something else.

And when that doesn’t work, your self-esteem takes another hit, and you buy something else.

And so on… and so on…

Sound familiar?

I think you owe it to yourself to put an end to the cycle of guilt, failure, and shame, and finally reach that lean and muscular physique you’ve been dreaming of.

8 Common fat loss protocols… & Why They Don’t Work For You

High volume programs (Too many training days and too many sets and exercises)

It’s super important to have a training program set-up with the correct amount of volume specific to your training age.

I see too many guys using programs that are far too advanced for them.

Yes, volume is one of the main driving factors for building muscle (sets x reps x load).

However, too much volume means it is too difficult for you to recover from and therefore you’ll be shooting yourself in the foot.

This means you’ll end up going backward instead of forwards.

For someone with less training experience, you do not want volume to be too high, otherwise, you won’t be able to recover properly and won’t be able to best “milk out your gains” in the long run.

It’s important that the program has just enough volume for you and your training age, but not too much volume that you cannot recover from.

Just like your diet, it must be catered to you and your goals, so you can maximize your results.

Weight gain shakes

I see a lot of people taking these high calorie shakes and mass gainers, and all they’re doing is they’re going to gain a ton of fat and barely any muscle.

A lot of these weight gain powders are just filled with sugar and empty calories and they’re going to do nothing for you, other than make your waistline bigger.

Once again, these are filled with tons of poor-quality ingredients and they’re just going to make you fat.

Not to mention that you are going to pour a lot of your hard-earned money down the toilet. These weight gain shakes are super expensive.

What’s more, there is a limit on how much muscle you can build each and every month.

That means if you go over this monthly weight gain figure (and consuming these weight gain shakes is an easy way to do that) you’ll be gaining a lot more fat than muscle, I can assure you.

Clean eating

This is a big misconception.

You see, a lot of people will tell you that all you need to do is just eat clean and train hard and you will build a ton of brand-new muscle.

Wrong.

You must be in a calorie surplus to build new muscle. That therefore means it does not matter how clean and healthy the foods you’re eating are, you’re not going to build one ounce of muscle if you’re not within a calorie surplus.

A calorie surplus means you’re eating more calories than you’re burning.

Yes, most of your kcals should come from whole food. But that’s not to say that you can’t have a little bit of processed food in moderation as long as you’re creating a calorie surplus.

This is another big mistake people are making, they’re simply not eating enough calories to grow.

Once again, it doesn’t matter how healthy or clean the foods you’re eating are, if you’re not in a calorie surplus, you will not gain muscle.

Period.

Bodybuilding split routines

This is where I see 90% of gym users going wrong when they’re trying to build muscle.

They are focused on using bodybuilding split routines and focused on using training programs that are used by drug-assisted trainees.

Why would you follow a routine designed for someone who takes drugs?

It doesn’t make sense does it?

Now, I’m not saying you can’t get some results following a routine like this.

However, if you want to maximize your results as a natural trainee, this is not the most optimal and efficient approach to use.

Here’s why…

Training body parts just once per week means that volume is lower throughout the week.

Remember, that volume is the main driver for building muscle. Therefore, by just training body parts once per week, volume will be lower.

By training body parts more than once per week, it means that volume will be much higher by default.

Also, by training body parts multiple times per week, it makes it easier to make strength gains.

Remember, lifting weights is a skill. Therefore, the more you practice, the more efficient you become and the stronger you become.

What’s more, you’ll also be stimulating muscle protein synthesis more frequently for each body part.

In short, if you follow one of these bodybuilding split routines, you will NOT maximize your muscular potential.

What’s more, you’ll build muscle at a slower rate, too.

It’s far more optimal training body parts at least twice per week.

Focusing on the pump

This is a huge misconception that people get confused about.

This idea of just focusing on the pump is put forward by drug-assisted bodybuilders.

Again, why would you listen to drug-assisted bodybuilders if you’re a natural trainee?

In fact, there exists studies where individuals taking performance enhancing drugs would gain muscle WITHOUT even having to train! It just goes to show how powerful drugs are even with no training.

If you’re just focusing on the pump, it means you’re not focused on progressive overload or increasing volume which are the main drivers of growth.

Again, I see so many people making this mistake.

In short, you’re not going to build any new muscle if you’re just focused on the pump and you’re not getting stronger over time or adding more volume.

You should be focused on progressive overload and not the pump.

Testosterone boosters

You see, what people fail to realize with testosterone boosters is this:

Most natural testosterone boosters will fail to boost your testosterone levels at all.

And even if they do (e.g. let’s say you were deficient in some vitamin/mineral that the T-booster provides), they would only slightly boost your testosterone within the natural physiological range.

To see any big changes to strength and size, you need to be within the super physiological doses. I.e. taking drugs.

Natural testosterone boosters do not put you anywhere near this.

Therefore, you are literally pouring all your hard-earned money down the drain by taking these.

You see, a lot of these companies have large marketing departments that are built to trick you into thinking taking their supplement will get you results like you would if you took drugs.

Save your money and avoid these supplements.

Dirty bulking

This is another big mistake I see time and time again.

The idea is just to eat as many calories as possible and you’ll build muscle.

However, the actual result is you’ll gain a ton of body fat and not much muscle at all.

Yes, you need to be within a calorie surplus to build muscle.

However, it’s important to note that you can only gain muscle at a certain rate, if you start adding more lbs/kgs per month over this figure, that is going to be fat and not much else.

And guess what? Our bodies actually become LESS efficient at building muscle as our body fat % INCREASES…

Which is why so many individuals fail with their bulking attempts – they end up gaining way too much fat and barely any muscle.

Remember, the goal within the muscle-building phase is to gain muscle while minimizing as much fat gain as possible.

If you’re just eating as many calories as possible, you will just gain fat.

Not resting long enough between sets

You see, when it comes to weight training…it is critical you are having sufficient rest periods…so that you can use maximal loads for each and every set.

I see so many guys focus on short rest periods, only to shoot themselves in the foot because short rest periods mean they will have to lower the weight significantly.

As a result, this means volume will be lower and you won’t be maximizing your muscle-building efforts.

Make sure you’re giving yourself plenty of time between sets.

Remember, if you’re not resting long enough to move maximal loads for every single set, you’re leaving a lot of gains on the table.

SO, IF NONE OF THESE ‘TRADITIONAL METHODS’ WORK, THEN WHAT DOES?

You’re in luck.

By stumbling across this page, and taking advantage of what I’m about to share with you, you’re about to put yourself at a huge advantage, and learn the system that’s taken me years of research and countless hours to develop.

Let me introduce you to…

THE Beginner Build Program

The Quickest, Easiest Way to Build muscle Effectively…without the excess body fat... Guaranteed!

Knowing the truth about the fitness industry, we decided to provide a solution to help real people like you enjoy the satisfaction of finally building muscle faster than you ever thought possible, without gaining a ton of excess fat in the process.

… Using science-based nutrition & training principles and real-world experience, rather than relying on opinions and “bro-science”.

So, I took everything I learned about building muscle from studying 100’s of scientific research journals and from helping thousands of other members and put it into a simple system that you can use to get the fastest possible fat loss results you’ve been dreaming of…

No useless fad diets, CRAZY training routines, or pills required!

I call my system the Beginner Build Program, and it’s a step by step science-based blueprint that will walk you, step by step, through the entire process for building muscle without the excess body fat and without the cycle of failure, the endless disappointment, and the mediocre results.

It’s also super easy to do, it’s backed by REAL science and takes just a minimum of 3 hours per week.

Thanks to our unique system, you’ll discover exactly what you need to do to overcome every last obstacle that’s stopping you from achieving your muscle building goals.

Here’s Exactly What You Get When You Get Started with the beginner build Program Today:

Plug-n-Play Nutrition Tracker

Custom built nutrition tracker that takes ALL the guesswork out of your nutrition for you. It tells you exactly what to eat, how much, and when. It even automatically updates depending on your progress.
Ever reached a fat loss plateau? Frustrating isn’t it! Fear not, you never have to worry whenever you reach one of these fat loss plateaus ever again. These plateaus are normal, that’s just your cue to make a change. The tracker does this automatically for you and takes all the guesswork out. It’s so simple to use that even beginners can use it. Members of our programs have gone so far to say that they "live and die by the software" and that it simplifies everything in the way that it just "outsources their brain" when it comes to their nutrition.
Best part? It’s set and forget. You only need to plug in your details in the nutrition tracker ONCE and it’ll help keep you in a caloric deficit so you can lose body fat and keep it off.. It’s that simple, and even works with ANY types of foods/restrictions (vegan, pescatarian, etc). All you need to do is implement what the tracker tells you week after week. This is one of the main reasons why our members say they LOVE this program!

Discover how to effortlessly build muscle and get shredded

Without giving up your favorite foods. (The fitness industry has lied to you about this for too long…and, it’s now time that you finally know the truth).

The secrets to building lean muscle, without the excess fat gain

My unique science-based method allows you to gain muscle in all the right places, without the excess body fat like most muscle building programs.

Why you must implement this little-known rest period tweak to build new muscle, in less time than you thought possible

I see so many guys make this mistake by not implementing this and it literally stops new muscle being built in their tracks. Simply implement the little-known rest period methods I share within the program and you’ll be building muscle faster than you ever thought possible.

How to keep excess body fat down within a muscle building phase

Our unique science-based method will share the unique system to keep fat gain down to a minimum within a muscle building phase. Hint: It’s all about focusing on this one number every single month.

The secrets to big, sleeve filling arms that nobody wants you to know

Ever wondered why some guys have massive arms where others just don’t seem to grow regardless of how many curls they do in the gym? There’s a reason for this. Our science-based strategies use a unique exercise, rep, and set method to build your arms as big as possible.

The secrets to a massive chest

Do you want a big chest? Who doesn’t? There’s certain exercise, angles, reps and sets that work better than others. I share all these tactics within the Beginner Build Program, so you can maximize the development of your chest.

The secrets to boulder shoulders

The shoulders have 3 heads. If you’re not stimulating these 3 heads properly with the correct exercises, sets reps and science-based program, then you’re not going to be building shoulders big enough to maximize the width of your physique. Our science-based method hits all three heads. Just follow the plan.

The secrets to massive traps

Want bigger traps? Hint: it has nothing to do with typical shrug work. There’s another exercise that needs to be performed in a particular way to maximize growth in this area. I reveal all within the program.

Why weight gain shakes are the worst things you can have

That’s right, these are filled with empty calories and won’t do anything to your physique other than add pounds to your midsection. I share what you should be focusing on and eating instead to maximize muscle gains while keeping fat to a minimum.

Discover how you can eat what you want without gaining any excess fat

Yep. There’s a way to do this and there’s a way not to do it. We use a unique science-based method, so that you maximize muscle gains and minimize fat gain. You’ve likely never heard of some of the principles before. Find this all out within the program.

The secret training frequency you need to follow to maximize your gains as a beginner

You’re going to want to train each muscle group in this unique way to maximize progress – something you won’t find in a typical bodybuilding magazine.

Why following a drug-assisted program is the worst thing you can do

That’s right, why would you want to follow what a drug-assisted person is doing? This type of program should be avoided at all costs. I’ll reveal our unique science-based routine within the program built for beginner trainees who are natural.

How much protein should you take?

This is a very common mistake I see. Have too little and you won’t gain muscle. Have too much and you’ll be wasting your money and will struggle to intake enough calories everyday. I share the exact number you must take to maximize your progress and build the physique of your dreams.

How soon should you consume your post-workout meal after your workout?

For getting you the best possible results based on your current training experience. (HINT: you won’t find a program like this in your typical fitness magazine).

Should you take an intra workout shake during your sessions?

Is there any evidence to suggest this is necessary? Or does it depend on the training type? I share all within the program. This little tweak could save you a ton of money every single month.

How often should you eat to maximize muscle gains?

Get this wrong and you’re leaving a ton of gains on the table. It’s vital you to stick to this number. I share the exact number within the course, so you can build as much muscle as possible.

How many calories should you have on non-training days?

do you have to eat little and often. So many people get this wrong. I share all within the program.

This supplement is the biggest muscle building scam and you need to avoid it

That’s right, this one supplement is literally costing you 100s of dollars every single year. Find out what it is within the program, so you don’t fall for this scam.

Realistic muscle building targets as a natural

Focus on this number of lbs every single month. Anymore and you’ll gain too much fat. You must stick with this number. I share exactly what this number is within the program, so you can build as much muscle as possible, while keeping fat gain to a minimum.

How many calories should you have each day and what should your macro split be?

I share exactly what calories and macros you should be following to maximize muscle gain and minimize fat gain. These targets will be customized for you and your goals.

The key exercises you need to follow to build lean muscle

What does the science say when it comes to exercise selection? I share all within the course. Most guys are focusing on suboptimal exercises that don’t do anything for muscle building other than hurting your joints.

How to “think” your way to a lean and ripped physique...